Almost five years after a rebrand that abandoned the Sci-Fi moniker and enraged fans, NBCUniversal brass is aware that its attempt to lure a broader audience might have lost it some clout in the increasingly lucrative genre that shares its former name. Now Syfy president DaveHowe is trying to rectify the perception problem with changes in the executive ranks that will translate to new programming more familiar to its core audience.
“We want to be the best science-fiction channel that we possibly can, and in some respects, that means going back to the more traditional sci-fi/fantasy that fans often say they feel we’ve exited,” Howe tells THR. “We’re going to occupy that space in a way we haven’t for the past few years.”
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As part of the pact, Disney-owned Maker will work with the Latino talent found across MiTu’s 1,300 partner channels to produce English- and Spanish-language programming.
MiTu chief revenue officer Charlie Echeverry called the deal a turning point for brands. “It’s no longer only the responsibility of those in multicultural disciplines to plan and execute against the Latino opportunity — everyone along the marketing value chain is interested in these capabilities,” he added. “We are confident that this partnership will provide world-class Latino branded content and social amplification solutions to Maker’s extensive portfolio of current partners, and serve as a vehicle for any brand eager to reach today’s digital Latino consumer base.”
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I wanted to like this song-‘Hard Out Here’-by Lily Allen. It’s all about the difficulty she had getting back into the music industry following the birth of her children. The industry’s sexist standards for women-to sell albums, women have to adhere to inhuman standards of beauty while being sexually objectified by male consumers. Allen seems to want to give a ‘Fuck You’ to those standards, but as Julianne Escobedo Shepherd writes, it doesn’t go quite as planned:
It starts out promising enough: Lily’s lying on an operating table being liposuctioned by rough doctors with American and British accents. They prod her and marvel at the amount of fat she must have removed. Her manager stands bedside, reporting to her which late-night hosts have rejected her services. “How can somebody let themselves get like this, you know?” he complains. She responds sweetly, “Well I’ve had two babies!” The manager shakes his head. It’s all good, winking commentary on the entertainment industry’s rigid, unsympathetic body standards. We can get down with that, no? We’re all familiar with the disapproving tabloid headlines about how pregnant celebrities have “ballooned,” and then the praise heaped upon them when they whip their “post-baby bodies” into shape in record times. It’s unrealistic. Let Lily Allen have babies like a normal, my dudes!
Things go south right around the time the vocals drop in: “I suppose I should tell you, what this bitch is thinking.” Go on… “You’ll find me in the studio and not in the kitchen.” Preach! And? “I won’t be braggin’ bout my cars, or talkin’ bout my chains, don’t need to shake my ass for you cause I’ve got a brain.”
OHHHH!!!!!! FOUL, LILY. And therein begin the false equivalencies—that bragging about material goods is exclusively stupid (and not, say, aspirational or representational), and that women who dance or shake their asses are stupid. The latter is made especially ironic by the fact that Allen has chosen to populate her video with women, mostly of color, who twerk in slow motion and pour champagne down their breasts like errant ejaculate. These are all things that we have seen in rap videos, of course, but it doesn’t make it any better if it’s executed under the guise of satire: this is the exact kind of shit that got Nelly banned from Spelman and BET Uncut cancelled.
I agree. Allen does seem to be setting herself up as superior to others in the music industry-those she deems too focused on material goods. Yet material goods aren’t inherently bad and there’s nothing wrong with wanting them. Had she continued her critique of the impossible standards for women in the industry, I think the song would have been better (even though it has catchy lyrics). This isn’t the only area where the song fails. You can read more of Shepard’s criticism at The Hairpin.
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I’ve been using the Gillette Mach 3 razor for years (not the same one…wow that would hurt) and it more than suits my needs. I just wish razors weren’t so blasted expensive. Thankfully I reuse them a few times before I chuck them.
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This is 2 parts cool, 3 parts scary. I think he should have had more protection on.
Also, I kinda wanted the Road Runner or the Flash to zoom up next to the guy and ask him why he’s going so slow 🙂
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