In an attempt to reverse a three-year sales slump, KFC China is trying out something new. No, they’re not giving anything away, and they aren’t offering any ‘buy 1, get 1’ coupons. No, some exec at KFC China hit upon the bright idea to-get this-dye their burger buns.
Now, if you’re like me, you’re probably asking a host of questions, such as:
Who puts ketchup on a fried (<—I almost always mis-type that as ‘friend’) chicken sammich?
Why is that unappealing looking ‘black diamond bacon spicy chicken leg burger’ sitting on carpet? Don’t they know what gets trapped in carpet?
How does the ad for the second burger-the “rose cheese chicken leg roasted burger”-benefit from including the rose petals? Thematically, I get it, but what do the petals add?
Why do the burgers have such cumbersome names?
Food in a restaurant never looks that good, so who do they think they’re fooling with those ads?
Why is this a good marketing strategy? I mean come on-they painted buns.
And, most importantly, why are chicken sammiches being called burgers?!
Nanfang offers some speculation about one of the questions above:
One media outlet is speculating that KFC is shrewdly borrowing some of the spotlight of Puella Magi Madoka Magica, a Japanese anime that is popularly received in China. Their theory is that the new KFC promotion is heavily based on black and pink in order to draw a connection to the show, whose two main characters use the same colors. See for yourself.
One thing I’m happy to see: the pink burger doesn’t appear to be marketed towards girls and women.