But maybe LEGO did…
I knew that many activities are gendered, but I didn’t know that being into horses was a “girl thing”. For those that don’t understand, what that means is our culture–U.S. culture–deems certain activities to be for girls and certain things for guys. These aren’t official rules. You won’t necessarily find them being taught in school or at a university. They exist nonetheless as unofficial, socially reinforced rules that define the boundaries of acceptable activities for boys and girls…based on nothing more than their gender. As the woman in the comic points out, it ain’t hard to appeal to girls. Women (and girls) are not mysterious, unknowable entities that no man (or corporation) can understand. Their motivations, emotions, desires, and interests are not unfathomable. In actuality, they are quite knowable. You just need to talk less, listen more, and [try to] leave your biases at the door.