Okay, seriously. I know that WWDC is a sales pitch moreso than a tech demo. But this supercut of superlatives tweaks every nerve I have as regards manipulative language.

There’s not a lot of actual innovation in their new iteration, that I can see, just a nice coat of paint slapped on the same old stuff. “This changes everything” was true when iOS first got introduced, but now it’s all “this keeps everything the same except for a prettier wastebasket.”