It’s been known for quite some time that Brian Dunning is dirty. From 2006 to 2007, he and his brother set up their joint venture Kessler’s Flying Circus as part of the eBay affiliates program wherein you get commission from every sale if someone purchased something after clicking on a banner ad on your site. Two of Dunning’s other websites, WhoLinked.com and ProfileMaps.info were configured to “stuff cookies” for eBay — that is, to create persistent cookies in your web browser such that if you visited one of those sites, the next time you visited eBay it would imagine that you’d clicked on one of those banner ads. Basically, by going to the site, without knowing it, you were treated as though you’d clicked on the Dunning brothers’ ad campaign even if you’d never even seen that ad. And the cookie would persist such that all your purchases looked as though they came from that ad campaign.
He’d figured out to do this by reverse-engineering Shawn Hogan’s tools — Shawn Hogan being the top-most eBay affiliate, who had himself defrauded eBay of $30+ million USD.
In 2008, eBay filed a lawsuit alleging that Dunning and Dunning had defrauded them of $5,300,000 USD. Though not as big a fraud as Hogan’s case, the Dunnings were the number two affiliate, and this was not chump change. eBay was definitely not getting the advertising bang for their buck. In 2010, a federal grand jury indicted him on five counts of wire fraud in violation of Title 18, United States Code, Section 1343. The FBI issued a press release in April 2013 showing that Brian Dunning had pled guilty. He faces 20 years jail time for his crimes.
Given that his general defense to the FBI was that eBay had been “stupid” in the way they set up the program, it’s fairly self-evident he was not repentant of his crimes and thought he could fight the suits in a sort of characteristically Libertarian “if you can do it, then it’s okay to do” defense. Now that he’s pled guilty, it’s fairly evident that he could not fight this case with that method of thinking.
Dunning’s legacy, his skeptical podcast Skeptoid, has long been known to be a cash cow as well — with its own advertisements, and a kitsch store with huge markups on t-shirts and mugs and the likes. However, now that Dunning has pled guilty and is awaiting sentencing, Skeptoid’s fate is in question.
In May of 2012, Dunning filed to convert the Skeptoid Media, Inc into a 501(c)3 non-profit charity, removing the ads from the podcast and site. This is mere months after he’d been forced to publicly admit that the lawsuits were ongoing.
This is a screenshot of the filing for non-profit status from the Department of Justice website.
It’s an easy leap to believe that this was done to protect it from fallout from his fraud; it’s an easier leap to believe that all he has to do to protect the money he stole is to donate it all to Skeptoid as soon as the non-profit status comes through. I am under the impression that Dunning is presently setting up a board for this non-profit entity prior to the status actually changing. I don’t think it’s possible, at this point, to consider the brand anything but spent and destroyed — any efforts made by any members of our community toward rehabilitating its image and disassociating Skeptoid the brand from Brian Dunning the imprisoned felon are, in my mind, wasted and themselves tainted efforts.
I’m certain that the FBI will not allow this shell game to happen, especially not with the scrutiny that’s levelled at Brian Dunning presently. But on the off chance that it does happen, that Skeptoid is allowed to use funds from the eBay fraud, and that it doesn’t die on the vine thanks to the ongoing support I see from numerous big-name skeptics in our community, at least it won’t have happened because everyone stayed silent.
I do not consent to the skeptical “brand”, insofar as there is one, being represented by malicious con-men and other ne’er-do-wells. The skeptical way of thinking is a toolset that supplements a person’s identity. Not every person’s identity toolset is complete — many people lack empathy or a strong moral compass, among other numerous lacks. The skeptical toolset has too long been associated with amoral Libertarian con-artists that comprise the big-name skeptics, like Dunning, and I’d very much like that to end now. We have enough of an image problem with so-called “honest liars”; no need to prop up dishonest con-artists as part of a package deal.
Speak up. Repudiate any efforts to resurrect the Skeptoid brand. Dissociate yourselves from it if you have ties. Dunning is an unrepentant con-man and none of us need to go down with his ship.
I say that as someone who got into movement skepticism with Skeptoid being the first podcast I ever listened to.