I wrote an article for the Daily Dot about Spirit Airlines’ tasteless joke about the stolen celebrity nude photos.

As the Internet continues to debate whether or not it’s acceptable to hack into someone’s online account, steal nude photos of them, and spread them all over the Internet without their consent (spoiler: it’s not), Spirit Airlines decided to take advantage of the buzz by sending its customers the following promotional email yesterday morning:

The email, which had a subject line that said, “Our Selfie Leaked Too…,” read in part:

We feel naked; you were never supposed to see this Bare Fare! It was meant for a special someone (who isn’t you). Now it’s all over the Internet for you to take advantage of as you see fit. Scandalous! We thought the cloud was our friend, y’know, because we spend so much time flying with ’em. But now our private prices are on display! Bad for us; GREAT for you.

The joke makes light of the experience of having private photos stolen and disseminated for hundreds of thousands of people to leer at, perpetuates the idea that this is a “scandal” rather than a crime and an act of violation, and implies that something “GREAT” happens when someone else’s privacy is violated. Yeah, sure, it’s “just a joke.” But I’m not laughing.

Contrast Spirit Airlines with the Prostate Cancer Foundation, which stood to profit from the stolen nude photos in a much more direct way. Users on the subreddit r/TheFappening, which has been disseminating the photos, set up a fundraiser for the foundation as a “joke,” based on the myth that masturbation helps prevent prostate cancer and the Reddit users are masturbating a lot, so, hey, why not donate to help prevent prostate cancer even more.

But PCF wasn’t interested. Even though the Redditors raised over $6,000, the foundation removed their fundraising page and refunded the donations, releasing a statement that read:

A post appeared on Reddit late Monday afternoon, September 1, 2014. A Reddit user directed other Reddit users to make a donation to the Prostate Cancer Foundation without the Foundation’s knowledge. We would never condone raising funds for cancer research in this manner. Out of respect for everyone involved and in keeping with our own standards, we are returning all donations that resulted from this post.

Read the rest here.