Writing A Better Love Story: On Pop Culture That Romanticizes Unhealthy Relationships

Imagine this story.

You meet someone you really like and fall for them immediately. They’re attracted to you too and the sex is great. But you want something more serious and they drag their feet. They’re emotionally detached, they forget to call, they make you do all the work of moving the new relationship along. It becomes tumultuous. You fight, you break up, you make up and get back together. They cheat. They lie. They promise to change every time but they never do.

And then, finally, the story reaches its climax–perhaps because you’ve finally walked out, or maybe because of some dreadful accident or because their best friend got married or something else that leads to a Big Realization. And they finally decide that it was you they wanted all along, and one of you proposes to the other, and you get married.

If this sounds familiar to you, it’s probably because that story weaves its way through too many novels, movies, and TV shows to count. It’s in Sex and the CityTwilight, 50 Shades of Grey, How to Lose a Guy in 10 Days, Gossip Girl. 

These stories suggest that this relationship script is somehow supposed to be romantic. That that moment when they Finally Realize how wrong they’ve been makes it all worth it and that after that moment everything becomes healthy and happy. That a relationship built on detachment, betrayal, manipulation, or even abuse can survive and become some great love story.

There are two misconceptions that one can get from these kinds of stories. One concerns how to actually conduct your relationships, and the second concerns what we value in our relationships and what types of relationships we consider romantic.

The first misconception is that it makes sense to stay in a relationship with someone you love even though they are clearly unable to give you what you’re looking for. In pop culture, women are often portrayed as refusing physical intimacy and men are often portrayed as refusing emotional intimacy, although some stories flip this around (such as (500) Days of Summer). What’s to stop the other partner from just leaving and finding someone who’s able to be as intimate as they need?

Part of it is the false belief that you can make someone change by the sheer force of your love, and that you have enough patience to remain in a relationship that’s not satisfying to you until your partner changes.

Of course, sometimes people do change. They become more empathic, better listeners, less self-centered, more attentive, better at managing their time and money. But they generally don’t just flip-flop personality-wise. Going from a noncommittal, dishonest, and/or abusive jerk to a loving and affirming partner doesn’t just happen; it probably requires years of therapy. Yet in these stories, it does just happen.

And even if that ever happens in real life, would you really want to spend years in an unhealthy relationship in the hopes that it will?

The second misconception is that stories like this are Romantic. They are Love Stories. They’re the kinds of stories you would want to tell at your wedding and then to your children and grandchildren. They’re something to aspire to. They’re something to make movies and write books about.

Really, though? I’d never want to tell my future kids that I took crap from their other parent for years and years until they finally Came Around after some supposedly romantic moment and started loving me back. I would want to tell them that I knew my partner was a good person from the very beginning, and that while we’ve had our disagreements, we always managed to learn from each other and compromise.

Now, I get that that doesn’t make as flashy of a movie. Conflict does make stories interesting (although I still don’t see why the type of conflict that gets written about has to romanticize unhealthy relationships and abuse). It’s difficult to criticize cultural scripts like these without people suggesting that I’m somehow saying that these books and movies shouldn’t exist.

The point of feminist criticism, in my mind, isn’t to say what should and shouldn’t exist. It’s to remind people that these stories are written from a particular perspective, one that we don’t necessarily have to agree with or accept. People who make movies and write books are operating under their own assumptions of what the world is or what it should be. It’s up to us to present alternative views.

Media affects us in ways that are too nuanced for easy fixes. As it is with eating disorders, it’s not like anybody would read Twilight or watch Gossip Girl and immediately conclude, “Gee, it sure is hot when Edward/Chuck treats Bella/Blair like that. I’m glad my boyfriend’s the same way.”

But these scripts can change what we value in our relationships: is it mutual respect and open communication, or is it that hot, passionate, tumultuous “love” that’s being sold?

These scripts embed themselves in our minds and start to seem normal. It’s easy to start telling our own stories through those lenses. For instance, a survey done at Twilight screenings in Idaho showed that 68% of the teens seeing the movie thought that Edward’s treatment of Bella is a “sign of true love.”

Of course, that doesn’t mean that watching and enjoying Twilight literally causes people to interpret Edward’s abusive behavior as evidence of a loving, healthy relationship. Perhaps people who already view relationships that way gravitate towards films like Twilight.

That’s why the solution isn’t to boycott them or vilify them unilaterally; it’s to use them to examine the assumptions we hold about love, relationships, and all sorts of other stuff. It’s also to write our own stories–ones that portray manipulation, lopsided relationships, and abuse as antithetical to the lives we want, rather than as stepping stones to the healthy love that supposedly follows.

Writing A Better Love Story: On Pop Culture That Romanticizes Unhealthy Relationships
{advertisement}

Who Is To Blame For A Suicide?

Yesterday I was driving around in my hometown and listening to the radio. The DJs did a segment on the suicide of Jacintha Saldanha, a nurse in a hospital where Kate Middleton was being treated, who was pranked by some radio DJs and tricked into giving out Middleton’s medical information.

The DJs on my hometown station put a caller through and asked for her opinion. She said that it’s not at all the DJs’ fault that Saldhana clearly had issues and that they shouldn’t have lost their jobs because of what happened. Furthermore, it was “irresponsible” of Saldhana to kill herself and leave this whole mess behind.

Lesson one: never listen to the radio in Dayton, Ohio.

Lesson two: people have a lot of trouble with grey areas and blurry lines.

(Of course, I mostly knew both of these things already.)

It seems to be very difficult for people to form an opinion on this tragedy that isn’t extreme. Some say that the DJs were just doing their jobs, the prank was completely harmless, just a bit of fun, and Saldanha was messed up and crazy. Others say that the DJs are terrible people and should be blamed for Saldanha’s suicide. The latter seems to be the minority opinion.

I don’t think that the truth always lies between two extremes. In this case, though, I feel that it does.

Suicide is a complex phenomenon and the suffering that causes it–and that is caused by it–makes it even more difficult to comprehend. A particularly painful fact that the friends and families of people who kill themselves sometimes have to face is the fact that suicide often has a trigger. Sometimes, that trigger is other people.

I remember reading a young adult novel called Thirteen Reasons Why a few years ago. The novel is very serious for a YA book, and the premise of it is that a teenage girl, Hannah, has killed herself and left behind a set of audio recordings in which she explains to every person who was implicated in her mental troubles what it was that they did.

One was addressed to a guy who found a poem she wrote and spread it all over the school. Another was to a guy who took photos of her through her bedroom window. By the end of the book you get a picture of a girl who was just completely used and marginalized by almost everyone she interacted with.

And yet–this is the part that some readers, judging from the reviews, didn’t get–Hannah is not supposed to be a wholly sympathetic character. You’re meant to feel sorry for her, but her actions are meant to make you uncomfortable. The tapes she leaves behind seem a bit vindictive. And at the end you learn that two of the major triggers for her suicide were that she failed to stop a rape at a party and that she allowed her friend to drive drunk–and hit and kill someone.

So, who’s to blame for Hannah’s suicide? Her classmates were cruel, yes. But they didn’t know what she was going through. And she could’ve saved herself a lot of guilt had she intervened and stopped the rape and the car accident, but can you really expect a terrified teenage girl to do that?

The point of the book, to me, is this: you can’t blame anyone. It’s comforting to think that you can, but you just can’t.

Similarly, the Australian DJs who pranked Saldanha could not have known what would happen. In fact, even now we don’t really understand. Although she reportedly left a suicide note, we don’t know what it says, and we don’t know what kinds of personal struggles she might’ve had leading up to her death. To their credit, the DJs have said that they’re heartbroken and sorry.

But blaming Saldanha is sick and cruel.

And while I don’t blame the DJs for her death, I still think they shouldn’t have done it.

The thing is, we live in a world that presumes that everyone is “strong” and mentally healthy and capable of dealing with whatever life throws at them without falling apart. This is why people like Saldanha are blamed and exhorted to “just work on their issues,” even after they’ve died.

We assume that people are always capable, for instance, of refusing repeated sexual advances, ignoring social coercion and proselytism, dealing with mental health issues without ever being taught how, overcoming pervasive racial inequality, facing the humiliation (and, sometimes, terror) of street harassment, suffering through targeted online hate campaigns, refusing to believe it when magazines tell them they must be thin, and so much more. We expect them to do all this without anger, because anger is “counterproductive.” So, of course, is mental illness.

We expect people to conform to an ideal that includes emotional strength, confidence, and resilience, and we refuse to concede that few people are able to live up to this ideal all of the time. How much do we expect a person to bravely, stoically handle? I’m not sure there is a limit.

The DJs assumed, whether consciously or not, that Saldanha would either see through the prank or be able to deal with the international attention she would receive for falling victim to it. As it turned out, she was not.

At The Daily Beast, Kent Sepkowitz writes:

With the recent focus on bullying sparked by suicides of young people who were hectored as outcasts, a new or newly articulated risk factor for suicide has gained currency: humiliation. Though certainly related to hopelessness and to real or threatened financial embarrassment, humiliation is its own very private experience, with its own equally private triggers. How and why certain events might brutally transgress honor and dignity in one person yet the same events barely touch the next, remains inscrutable. In this particular tragedy, it seems a sense that she was being publicly ridiculed—humiliated—somehow pushed Ms. Saldanha over the edge, an edge previously defined and maintained by her tremendous pride in her work.

Why do we expect people to deal with public humiliation for our own entertainment?

I would hope that rather than limiting the discussion to what these particular DJs should or should not have done, we expand it to talk about the exploitation and degradation that modern media thrives on. That these DJs would even think to go through such trouble to obtain someone’s private medical information is ridiculous. That there is a market for that information is ridiculous. I’ve long believed that celebrity gossip is unethical, but when it sets off a chain of events that ends in a suicide, that becomes even more apparent to me.

Not only is it impossible to blame any individual person in this awful story, but to do so would be to miss the point. Something in our culture–in the ways we relate to each other and in the ways we expect each other to be strong–is broken.

If I absolutely had to lay blame on something, it would be that.

Who Is To Blame For A Suicide?

There Is No Universal Definition Of "Cheating"

A very disturbing thing I found here.

Every time I read a women’s website or magazine these days, I come upon a headline that demands to know, “IS THIS CHEATING?!?!” Is sending flirty Facebook messages to someone else cheating? Is sending them nude pics cheating? Is flirting cheating? Is there a chance you could actually be cheating on your boyfriend and not even realize it?

Technology seems to exacerbate these existential questions because it keeps giving us new ways to violate our partners’ trust (but, on the flipside, it keeps giving us new ways to be sexual). Coming up to someone in person and stripping naked is one thing; sending a nude photo of yourself to them is another (or feels like another). And so we have to have these endless conversations about what exactly cheating is.

Here’s the thing, though. If you’re reading a magazine article to find out if you cheated or not, you’re doing it wrong, because it can’t answer that question for you. The only person who can tell you that is your partner.

Nobody else can tell you what “cheating” means in your particular relationship because it’s different in each one. In monogamous relationships, most people take the “default” definition of cheating, which includes any sort of sexual contact with someone else. But even then, what about flirty Facebook messages? What about “emotional cheating,” when you have feelings for someone else (even if you don’t act on them)? Some people count these things as cheating; others don’t.

Monogamous relationships can have a lot of wiggle room, too. I’ve known many couples in which one partner is straight and the other is bisexual, and the straight partner doesn’t mind if the bisexual partner hooks up with people of their own gender (as long as it’s just hooking up). Long-distance relationships can also have certain “rules” for what the partners can do while they’re apart.

In non-monogamous relationships, there’s an even greater variety of configurations and definitions of cheating. Some couples restrict which types of sexual acts they can do outside of the primary relationship, or they specify that sex without barriers outside of that relationship would be cheating. Some people form triads or group marriages and forbid all sexual contact outside of that established group. Some decide that you can only hook up outside of the relationship at certain events or in particular spaces, or if your primary partner is present and either watching or participating.

Meanwhile, in other non-monogamous relationships–for instance, mine–the boundaries aren’t about specific acts or people, but rather about communication. If my partner or I act secretively about other people we’re seeing, we’re cheating. If we’re not considerate to each other in terms of making plans with those other people, we’re cheating.

But people don’t just come to these agreements by separately reading Cosmo articles about what cheating is and then never discussing it.

So, if you’re unsure of what counts as cheating in your relationship, you have three options:

1. Say nothing and avoid all activities that could possibly be considered cheating, thus potentially missing out on some great opportunities;

2. Say nothing and do whatever you feel like doing while convincing yourself that your partner wouldn’t see it as cheating, thus potentially, you know, cheating on your partner;

3. Ask your partner what they would like the boundaries of the relationship to be.

I can see why that third option might feel awkward or uncomfortable. If you ask your partner, “What are our boundaries as a couple? What could I potentially do that would make you feel like I cheated on you?”, there’s a chance that your partner will interpret that as you “looking for permission” to get involved in some way with other people. But if they understand the importance of communication in relationships, they’ll see it for what it is–an attempt to make sure that you’re on the same page and that neither of you will be hurt by a misunderstanding about relationship boundaries.

That’s also why it’s a good idea to have that discussion at the beginning of a relationship rather than once it’s been going on for a while, but late is definitely better than never.

The great thing about a discussion like this is that it also allows for discussing things that aren’t “cheating” per se, but nevertheless feel like a violation of boundaries. For some people, it’s not “cheating” if their partner flirts harmlessly (as in, with no intentions for anything else) with someone else, but they wouldn’t feel comfortable if their partner did that right in front of them. For some people–it’s hard for me to imagine this myself, but I’ve heard of it–it feels “wrong” somehow if their partner dances with someone else at a party. Some people would want to know if their partner develops a crush on someone else, but that doesn’t mean it’s “cheating” if they do. Nevertheless, finding out that their partner has been keeping a new crush secret would feel like a violation of trust.

All of these nuances can be made clear by a conversation about boundaries.

Prescriptive definitions of cheating (i.e. “this is what cheating must mean for everyone”) don’t serve anyone. They keep people stuck in a very restrictive version of monogamy (not that there’s anything wrong with monogamy, as long as you consciously choose it). They allow for misunderstandings that hurt people, such as when one partner thinks flirting with others is okay and the other feels like it’s cheating. They prevent people from creating their own relationship models that work best for them, and encourage them instead to conform to the dominant cultural conception of what a committed, “faithful” relationship is.

Edit: A reader and fellow blogger, Patrick, noted that the part of this post that deals with relationships between straight and bisexual people might be reinforcing the stereotype that all such relationships involve an agreement that the bisexual person can hook up with others of their gender. I definitely don’t want to reinforce that stereotype, so I asked him how I might have rephrased that in a way that was clearer and less stereotype-y. He suggested this:

“I’ve known many mixed-orientation couples (one partner is straight and the other is bisexual), and in some of them the straight partner doesn’t mind if their partner hooks up with people of their own gender (as long as it’s within their negotiated boundaries).”

I like this phrasing a lot more, so I decided to append this here. A huge thank-you to Patrick for pointing this out and suggesting an improvement. 🙂

There Is No Universal Definition Of "Cheating"

Save the People, Not the Boobies: The Ethics of Breast Cancer Awareness

Few ad campaigns make me as misanthropic as the breast cancer awareness ones I’ve been seeing at an especially high volume for the past month:

There’s also this video (NSFW).

I hate these campaigns for many reasons. First of all, they make breast cancer all about boobs. Yes, it has “breast” in the name, but reducing an illness as complex and life-shattering as breast cancer into a cutesy “save the boobies!” campaign seems callous and inappropriate.

I’m not sure everyone would even agree that the prospect of losing your breasts is the worst thing about breast cancer, and yet that’s what these campaigns almost universally target. It’s not the “boobies” or “ta-tas” that need to be saved–it’s the human beings who have breast cancer.

It’s even worse when the campaigns are created by and/or targeted at men and involve that hint-hint-nudge-nudge assumption that men should care about breast cancer because men love tits. Never mind that men can get breast cancer too, and never mind that men care about breast cancer not (just) because they care about boobs, but also because they care about their friends, girlfriends, wives, mothers, sisters, daughters, and etc. who might get breast cancer, or who already have.

Campaigns like these also completely ignore women who have chosen (or been forced to) undergo mastectomies. If breast cancer research and awareness is all about “saving the boobies,” does losing your breasts mean you’ve lost the fight?

This preoccupation with breasts is probably what inspires awful ads like this one by the Cancer Patients Aid Association, an Indian NGO:

The text at the bottom reads, “One out of every eight women develops breast cancer in her lifetime. Early detection helps recovery. Get yourself examined before it’s too late.” So there you have it. If you get a mastectomy, you’re “making yourself ugly.”

This is all to say nothing of Susan G. Komen for the Cure, the hypocrisy and reactionism of which should by now be well-known. (Incidentally, the former Komen executive who was responsible for that move was not content with merely that; she just had to write a book-length screed against Planned Parenthood, as well.) This unethical organization seems to be the beneficiary of most (if not all) of the sexualized ads I’ve seen. I still refuse to give them a single cent, which is difficult given how easy it is to accidentally pick up one of those pink-ribbon-branded products at the grocery store.

On the bright side, this is a great opportunity to explain what feminists mean when we prattle on about “objectification” and “sexualization,” which are closely related concepts that often (but not always) occur together. Objectification is the reduction of a person to their body parts (usually the sexual ones; hence the frequent co-occurence of objectification and sexualization). An advertisement that objectifies women might show, for instance, a single female leg in front of a flashy car, or a woman lying in a martini glass–literally like an object to be consumed. Sometimes men are objectified too, but that seems to be rarer. Ads that objectify people often don’t show their faces (or eyes), thus making them seem less like people and more like bodies.

Sexualization, meanwhile, is when a person (again, usually a woman) is represented in such a way as to arouse the viewer or otherwise connote sex when the actual purpose of the representation has nothing to do with sex at all. You wouldn’t call pornography “sexualization” because the purpose of pornography is to depict sexual acts and to be arousing. But when an advertisement designed to sell cars or alcohol–or solicit donations for breast cancer research–portrays women in a sexual way, that’s sexualization.

The objectification and sexualization of women in the media has a great deal of negative effects, both on an individual level–for the people who view them–and on a cultural level. Check out the work of Jean Kilbourne if that interests you.

However, I am not a marketing expert. If I were, and if I were charged with designing an ad campaign that elicits as much attention and donations for breast cancer research as possible, there’s a good chance I would feel compelled to create an ad like this, because there’s a good chance that this is the kind of ad that works best.

Hence the misanthropy I mentioned earlier. Marketing people know what they’re doing. If this is really the best way to get people to pay attention to this important cause, I would say that not using ads like these is even more unethical than using them–at least until we shift our culture enough that we don’t need them anymore. But that still means that we’re choosing the lesser of two evils. I would rather more money went to breast cancer research than less, but I would also rather we stopped reducing women to their erogenous zones in our media.

After all, I don’t agree with this rubbish that men are “programmed” or “hardwired” by biology to be obsessed with breasts, at least not to the level that our society seems to think they are. As I already discussed when I wrote about public breastfeeding, the sexualization of breasts is not universal to all cultures and time periods. Even if “sex sells,” breasts don’t necessarily have to always be part of “sex,” and I think it would be beneficial to our society if they were not.

For the record, whether straight men’s love of boobs is entirely biological or not, I don’t think there’s anything wrong with it, as long as it doesn’t infringe upon public policy or trivialize serious illnesses. Besides, you can totally be an awesome (male) feminist and a boob enthusiast at the same time.

Edit: Here’s a great article that basically makes my point for me.

Save the People, Not the Boobies: The Ethics of Breast Cancer Awareness

[In Brief] How to Talk About Mental Illness Recovery Without Shaming

Lucy Hale covers this month’s Cosmo.

Remember that post about celebrity gossip I just wrote? Well, here’s an example of how reading that stuff can be useful and enlightening.

I’m reading an interview in the September issue of Cosmo with Lucy Hale, a 23-year-old actress most known for her role on Pretty Little Liars, a guilty pleasure of mine. In the interview, Hale opens up (apparently for the first time) about the eating disorder she struggled with as a teenager:

But behind the scenes, Lucy developed a dangerous habit all too common among young starlets. ‘I’ve never really talked about this, but I would go days without eating. Or maybe I’d have some fruit and then go to the gym for three hours. I knew I had a problem,’ Lucy says of the issue that plagued her for two years. Luckily, unlike some actresses who have been unable to escape the downward slide, Lucy had the strength to turn herself around. ‘It was a gradual process, but I changed myself,’ she says.

Except for the following paragraph, in which Hale talks about cutting damaging friendships out of her life, no other details are given about how she recovered from her eating disorder, and I won’t assume. However she did it, it’s awesome and she deserves to feel great about having accomplished that.

However, the Cosmo writer takes it a bit further with this sentence: “Luckily, unlike some actresses who have been unable to escape the downward slide, Lucy had the strength to turn herself around.”

Wait…what? So people who succumb to the “downward slide” of eating disorders, or who need professional help to recover, just lack the “strength” that Hale has?

Obviously, I disagree.

If Hale really did recover without any professional help–which, again, she does not make that clear–there are many potential reasons for that. Perhaps she had a great support system of friends and family. Maybe she’s not genetically predisposed to eating disorders. Maybe her parents have healthy eating habits that they were able to model for her. She might’ve not had as serious a case as others do. Or perhaps she just got lucky.

None of this means that actresses who are “unable to escape the downward slide” have any less “strength” than Hale did. It means, probably, that they had different circumstances. Different lives.

So, how does one talk about people who have recovered from mental illness on their own without putting down those who cannot? My answer would be, by not comparing them to each other. Hale recovered? That’s awesome. Another actress didn’t? That’s a tragedy, and she deserves help and support. Their illnesses are not comparable, even if they happen to share the same name.

As Leo Tolstoy said, unhappy families are all unhappy in their own way. Similarly, people who suffer from mental illness all do so in their own way. Just because one recovers and another does not doesn’t mean that one has more “strength” than the other.

P.S. Before anybody goes all “but it’s just Cosmo, who cares!”, Cosmo has a circulation of over 3 million in the United States and is also distributed in over 100 other countries in 32 languages. Readers of this blog probably think Cosmo is silly and not something to be taken seriously (which it’s not), but the truth is that many people around the world probably get most of their information about things like mental illness from media like this. So it’s definitely worth examining and critiquing.

[In Brief] How to Talk About Mental Illness Recovery Without Shaming

The Case Against Celebrity Gossip

Credit: jezebel.com

Celebrity gossip bothers me.

I think it’s both interesting and sad how we assume that accomplished, well-known people exist for our consumption. That is, we not only consume the work they produce; we consume their lives themselves.

We expect them to be perfect and demand apologies when they fail, but we also gleefully feed on the news of their failures, perhaps encouraging them to fail if they want to be noticed.

When celebrities fight back against the culture of gossip and paparazzi, as they often do, we claim that by being so famous and “putting themselves out there,” they “deserve” the stalking, the intrusion of privacy, the destructive rumors and exposés, all of it.

It is, if you think about it, a victim-blaming sort of mindset.

And so, things that are absolutely unacceptable and legally punishable when done to an “ordinary” private citizen are just a day in the life of a celebrity.

I understand and uneasily accept that as long as there’s a market for celebrity gossip, tabloids will continue to exist. I think the onus is more on the public to learn that violating people’s privacy is wrong than on tabloids to willingly shut themselves down. However, I do reserve a harsher judgment for media outlets that trade in celebrity gossip while simultaneously branding themselves as progressive–or, worse, feminist.

Jezebel is a blog that I read loyally because it often (not always) features great writing and brings things to my attention that I may not have learned about otherwise. I read it with the understanding that the writing is often unnecessarily snarky and dismissive (the pot calling the kettle black, I know), and that some of the posts are best fact-checked elsewhere.

I know this about Jezebel, and I accept it. What I have more difficulty accepting, though, is that the same site that provides women with vital information about terrible politicians, interesting perspectives on sex and dating, and summaries of important research…also publishes things like this. And this, and this, and even more disgustingly, this.

It’s fashionable these days to consume things “ironically”–pop music, bad television drama, Twilight and Fifty Shades. Celebrity gossip, too, falls into that category of things people like “ironically.” This, I think, is why you often see it on blogs like Jezebel. Perhaps people think that reading it alongside articles about institutionalized sexism somehow makes it better.

Some might disagree with this criticism of Jezebel because it does not explicitly label itself as a feminist blog. Perhaps that’s a fair point. However, whether or not it labels itself as such, it unquestionably has a feminist perspective, and more importantly, it’s ironic that some of the issues Jezebel criticizes in its more serious pieces–body snarking, fashion policing, slut shaming–are things that it does in its celebrity coverage. (This has been written about already.) Perhaps avoiding the “feminist” label is just a way for Jezebel’s writers and editors to cover celebrity gossip without feeling guilty.

But is it possible to consume celebrity gossip ethically? According to an article in this summer’s issue of Bitch magazine, yes. The article, called “Gossip Grrrl: Can Celebrity Gossip Ever Be Feminist?”, was written by media scholar Anne Helen Petersen (and is, unfortunately, not available online). Petersen acknowledges the issues with celebrity gossip, such as the fact that it’s a form of social policing and prescribes the ways in which people (especially women) are allowed to be. She writes, “In most celebrity coverage, the dichotomy is clear and consistent: men go on a bender, women go crazy. Men ripen, women decay.”

But the question Petersen ultimately answers in her piece is not the one that is posed in the title. Celebrity gossip itself is not feminist. In fact, as Petersen points out, is it explicitly antifeminist. But the act of consuming celebrity gossip is a different matter entirely.

According to Petersen, we should consume celebrity gossip while acknowledging the problems with it, examining our own reactions to it, and keeping its historical context in mind. She provides a personal anecdote about learning that Leonardo DiCaprio and Blake Lively were dating and feeling irrationally annoyed by it. However, instead of taking her reaction at face value, she examined it:

I don’t like that someone who “means” what DiCaprio means to me (the first heartthrob of my teenage years, Romeo + Juliet forever) is linked with someone who “means” what Lively does (inexperienced, inarticulate, lacking in talent). I can look at my reaction even more closely, understanding my frustration when handsome, talented, seemingly intelligent men my age persist in courting women far their junior who don’t seem to be their equals. Is my reaction necessarily fair? No. But unpacking my reaction to a romance between two celebrities helps me understand my own issues with men dating younger (beautiful, lovely-breasted) women. In short, mindfully consuming celebrity gossip helped me make sense of my own biases.

What I took away from this article is that there are ways to consume celebrity gossip intelligently and mindfully, while learning about ourselves and our society in the process.

However, merely reporting the gossip (and I use the term “reporting” loosely) is not the same thing at all.

I know the mental contortions that people who love celebrity gossip sometimes use to justify it. It’s just for fun. Not everything has to be all serious and political. I don’t support it financially, anyway. It would still exist even if I stopped consuming it. The celebs deserve it.

Not everything has to be all serious and political, but many of our choices do have serious and/or political ramifications. And I know it’s never pleasant to be confronted with the fact that something you love is problematic. I also know that most people who like celebrity gossip have little interest in consuming it the way that Petersen describes.

But I think that refusing to participate in the invasion of another person’s privacy is more important than a few minutes of entertainment. Sorry, but I do.

The Case Against Celebrity Gossip

Why Do We Keep Talking About Akin and Not About Other Stuff?

I’ve noticed that every time a high-profile conservative says or does something stupid and it blows up in the media, some rank-and-file conservatives–in my Facebook newsfeed, elsewhere on the internet–have a very interesting response. They say something to the effect of this:

“Why are people talking about [insert stupid conservative here] so much more than about [insert Terrible Thing that also happened recently, such as a mass shooting]?”

They will ask if the former is “more important” than the latter, and wonder why people seem more willing to condemn a stupid politician than the perpetrator of a terrible act of violence. They will lament that the media seems to care more about bashing Republicans than about reporting “real news.” I saw this apples-and-oranges comparison being made between the Chick-Fil-A controversy and the Sikh temple shooting, and between Todd Akin and the FRC shooting.

This smacks to me of defensiveness and a certain type of persecution complex. What these people seem to be saying is this: “Yes, [high-profile conservative] said something stupid. But do you really have to talk about it so much? Why can’t you talk about this other important thing instead? Why can’t you just forget how stupid [high-profile conservative] is?”

There are a number of problems with this response:

1. Unless you’ve really done your research, you can’t really claim that the media is covering one subject more than another. Because how do you know? Many conservatives, I’ve noticed, seem to have a paranoid conviction that they are constantly being persecuted, denied their rights, and “attacked” by The Liberal Media (if you don’t believe me, go to the current affairs section of a bookstore and look at the titles of books written by prominent conservatives about the media). This means that their belief that certain subjects are being covered “more” in the media could simply be confirmation bias: you take note of all the news stories that deal with that subject and forget all the ones that deal with other subjects.

Now, I don’t mean to accuse conservatives of stupidity or of purposefully misrepresenting things. Confirmation bias is something we are all sometimes guilty of. But in this case, it might explain what’s going on.

2. “The Media” is not a monolith. What you see covered in it depends entirely on what media sources you’re consuming. For example, my Google Reader has a section called “News” and a section called “Social Justice.” (It also has many others, such as “Tech/Business,” “Science,” “Literature,” etc.) The “News” section is going to have more stories about mass shootings than about stupid things conservatives say about the female reproductive system. The “Social Justice” section will be the other way around–although it, too, will have many stories about mass shootings as they relate to societal inequality, the justice system, mental health, and so on.

Also, I have trouble believing that Fox News inadequately covered the FRC shooting and lent too much airtime to Todd Akin’s comments. I really, really have trouble believing that.

But in any case, I get a bit annoyed whenever I see anyone complaining about the mainstream media not covering adequately the issues that are important to them. If that’s the case, stop consuming mainstream media. Find the websites, blogs, magazines, and radio shows that provide the news you’re looking for and support them with your money. The “mainstream media” (whatever that even is these days) will gradually lose its clout.

That said, it could very well be that the media covers stuff like Todd Akin and Chick-Fil-A more than it covers mass shootings, and that’s not necessarily because of The Liberal Media.

Here are some reasons why that might be the case:

1. When there’s more disagreement on an issue, it gets talked about more. I think we can all agree that shootings are Bad, that shooters are violent criminals who should be brought to justice, that shootings should be prevented if possible, and so on. When people agree, there’s less to discuss.

(One caveat: people disagree very strongly on how to prevent shootings. If you somehow managed to miss all the recent discourse on mental health and violence, and on gun control, you’re living under a rock.)

But with something like the Chick-Fil-A controversy or Todd Akin’s comments, there’s a lot of room for disagreement. Half of this country believes that same-sex couples should be denied the right to marry, and nearly half believe that women should be denied the right to an abortion. Although not everyone in the latter group agrees with Akin’s ridiculous misunderstanding of human anatomy, many do. We have a lot to discuss, so the media jumps on board.

2. It is, after all, an election season. The Sikh temple shooter and the FRC shooter are not running for political office; Akin is. (Trust me, if Akin had a history of shooting up people he disagrees with, we’d be discussing him even more.) People want to know who to vote for, so media outlets cover candidates in detail.

3. Stories like Akin and Chick-Fil-A often contain much more nuance and relevant backstory than stories about mass shootings. When a mass shooting occurs, there are usually only three types of stories that you’ll see. There will be stories about what happened, what might have led the shooter to do what he did (usually membership in certain groups, mental health problems, etc.), and how to prevent future shootings (usually better mental healthcare and/or gun control). There may also be some stories about the victims of the shooting and how they’re coping.

With stories like Todd Akin, however, there’s just so much interesting and important material to dredge up. There were stories about the medieval origins of Akin’s beliefs, ways in which other politicians fail at science, reactions from other Republicans, about Akin’s “apology,” what happens if Akin drops outidiots who defended him (pretty sure nobody defended the FRC shooter, by the way), other relevant crap that Akin has done, reactions from doctors, and, of course, what “legitimate rape” actually is (watch that video, it’s funny).

See? Lots to talk about.

In general, I consider the “but why aren’t we talking about this instead” response to be a bit dishonest. People are talking about the other thing, first of all. And second, no, we will not brush these “gaffes” under the rug. Political gaffes are generally those rare moments when a politician says what he/she really thinks, and as such, they’re extremely important.

Why Do We Keep Talking About Akin and Not About Other Stuff?

[Guest Post] Runway Rising: Perks and Challenges of a Socially Conscious Fashion Company

Hey everyone! In this guest post, my friend Danielle writes about fashion, mental health, and running a socially conscious business.

To all fans and readers of Brute Reason,

I am Danielle Kerani, CEO/Founder of the knit fashion company AK Kerani and a fellow student at Northwestern with Miriam.

When Miriam first asked me to write a guest blog for Brute Reason, I was both flattered and excited. I have become a huge fan of this blog, mainly because of the bravery it takes to so openly confront anxiety and depression. Having struggled myself with these issues, I know how much of an internal battle it can be. For many months you can be stuck in a cycle of believing you are better only to let yourself down. And this cycle continues until you grow strong enough to realize that your depression is not only a pest that sticks to you. It is your twisted lover that you hate but from which you cannot part. And when you realize that you, not your depression, are the one keeping yourself from a healthy life, only then can you cast the ring into the fire.

Miriam requested that I talk about the seeming paradox of running a socially conscious fashion business. I created AK Kerani last summer in honor of my uncle, Atindra Kumar, who had passed away in June. Since then it has grown from a simple online platform to a vibrant small business selling high quality handmade products to promote knitting as a therapeutic activity for those struggling with anxiety and depression.

At this time, I knew just as well as I do now that the media, fashion-related media being one of the worst, is very conducive to anxiety. Fashion ads don’t merely attempt to persuade us into buying pretty and trendy clothes and accessories. They often seem to be rooted in a deeper manipulation, telling us that our worth lies not in our inherent value as people, but in our ability to represent society’s standard of sexuality. Seeing the adulation that models in ads appear to receive, we get thrown into loops of self-centered anxiety. If adopting the identities of these figureheads is the key to our happiness, why not starve our bodies and souls to be like them? Having partaken in all of these mindsets, I was able to see how all encompassing the media has become, such that nobody in the world, no matter what career path or lifestyle they choose to pursue, is completely immune to its influence.

I hope that AK Kerani can represent a different kind of world – one in which fashion is a means of individual expression and inspires us to love the world and its gifts. We don’t need to hate the world like helpless martyrs when we have a large part to play in whether this cycle stops or continues. I believe that one day, fashion can represent many pathways of real diversity, beauty and sexuality as opposed to one pathway of twisted, photo-shopped lust.

The main challenge of running AK Kerani is to figure out what place our company holds in the entertainment industry, the fashion industry and in society. Are we mainly in business to sell high quality fashion products? Or is our main goal to promote our socially conscious mission? Is there a way that these two elements of our business can intertwine perfectly? Or will one always come out on top? Ultimately, I often find myself struggling with one complex issue: How does AK Kerani battle the trends of the current fashion media without somewhat playing into the current industry enough to gain influence? If we don’t create traditionally appealing visuals to interest potential consumers, how will we ever be able to shout out our mission to a large crowd of ears?

We want to believe that the fashion industry can be a tool for social change. We want those who hear our mission to understand that hurting, starving and demeaning ourselves are not the only ways with which we can fight our anxieties. In hopes of counteracting these common reactions, AK Kerani will set up programs in hospitals and mental health institutions to give those struggling with anxiety not only an employment opportunity through knitting for us, but also a refreshing outlet for feelings they thought they could never control.

There is nothing wrong with looking appealing and celebrating the gifts that we all have been given. Pretty eyes, luscious hair and sculpted legs were never the problem. The problem is the significance that we ascribe to them. The problem is that we have been conditioned to believe that these attributes mean happiness, success and even love. And often, we force ourselves to relinquish all of these things in favor of pursuing the unattainable goal of a skewed perfection.

Though I have become way healthier at handling my own struggles with self image, disordered eating and overall anxiety, I have often wondered if the media’s damage is too pervasive to allow those of us who grew up with it to be completely healed. At times I am tempted to give up. If I am guilty of the same struggles my company condemns, how can I truly lead it to victory? And then I realize that humanity is not about being perfectly healed. It’s about struggling through adversity so that the light shines even brighter than it would have had you never fallen. We will always find ways to struggle, hate and doubt. An improved media, no matter how reformed and supportive, would not change that. But nor do we want it to. Because what we are striving for is reality – for the media to see us truly as we are and proudly represent it. And this can happen at anytime in any place as long as we learn to uphold different values – ones that seek to encourage instead of discourage.

Knitting, writing, and spastically experimenting with social media for AK Kerani have all taught me that success and health lie on an ambiguous continuum. To work out the kinks of a broken society and media, we must rebuild the confidence that we have lost piece by piece under its influence. And though we might think in grandiose terms picturing a new world, this world can only be achieved if we all commit to a slow and repetitive, but rewarding process of healing, row by row–one stitch at a time.

AK Kerani models (photo credit: Priscilla Liu)

Danielle Kerani is a native New Yorker who only just recently started appreciating the all-black stereotype: both in clothing and coffee.  Danielle is a junior journalism major at Northwestern University and is the Founder/CEO of the knit fashion company AK Kerani. In her free time, Danielle is a singer/songwriter, a blogger, a distance runner and a huge fan of exploring cool places with her boyfriend Jang, taking walks with her mom, and having crazy adventures with her super quirky friends. 

[Guest Post] Runway Rising: Perks and Challenges of a Socially Conscious Fashion Company

Surprise! Elle Magazine Editor Doesn't Really Care About Eating Disorders

Nope, no Photoshopping. Nothing to see here, move along now.

Confession: sometimes I read women’s magazines. They’re fun to make critique and laugh at.

This time, though, I didn’t even get past the magazine’s front matter before finding something objectionable. In her opening letter for Elle magazine’s August issue, Editor-in-Chief Roberta Myers discusses the recent legislation in the U.K. that would require digitally altered photographs of models to be labeled as such. You can practically feel the derision and dismissal dripping off the page:

So now the National Academy of Sciences is getting into the act, trying to define what ‘impossibly beautiful’ means. In response to legislation pending in the UK to require digitally altered photos to be labeled out of concern for public health, as well as the American Medical Association’s campaign against changing pictures ‘in a manner that could promote unrealistic expectations of appropriate body image,’ two Dartmouth computer scientists proposed a ‘metric’ at a recent NAS meeting designed to rate how much retouched photos have ‘strayed from reality.’ The authors noted that ‘highly idealized’ images have been associated with eating disorders, such as anorexia.

Scare quotes aside, I have the feeling that Myers knows exactly what “impossibly beautiful” means, even if the idea of defining it operationally seems a bit silly. I do think that regulatory measures like these should be approached with a certain degree of healthy skepticism, because government regulation should not be undertaken lightly and without good evidence. But Myers isn’t critiquing it skeptically. She’s sticking her head in the sand and denying that a problem exists.

Furthermore, the regulations don’t even propose to ban severely Photoshopped images, but merely to place labels on them. Is putting an extra little bit of text on the bottom of an image really such a burden for Myers? I think not. Note that some countries are going even further–Israel, for instance, banned the use of underweight models in advertising entirely.

Myers continues:

Yet according to David Scott Rosen, MD…eating disorders are as old as the Bible. They cropped up in popular literature 200 years ago–long before Photoshop but right around the time when John Singer Sargent painted his famous Madame X (Madame Pierre Gautreau), a most flattering oil-on-canvas portrait that left out many a “flaw.”

I couldn’t find a citation for this, but it’s probably true. However, nobody’s claiming that eating disorders exist solely because of unrealistic beauty standards in the media. It’s not like a perfectly healthy young woman (or man, but that’s a slightly different conversation) opens up Elle magazine, sees a picture of a thin model, and immediately starts starving herself. Eating disorders arise from a complicated interaction of genetics, family life, and the surrounding culture. They involve complex cognitive processes, such as the ones described in this study. As another example, research shows that people determine attractiveness based on what they have seen the most. So if you’ve been looking at images of impossibly thin women for your entire life, that may be what you’re going to find attractive–and that’s what you may aspire to be.

We can’t prevent genes that predispose one to eating disorders from being passed down, and we can’t make it illegal for parents to teach their daughters that their appearance is the most important thing and that one should use unhealthy means to maintain it (though, with more education, we might be able to prevent that). We can, however, place restrictions on the images that permeate our media.

Furthermore, Myers conveniently ignores the fact that eating disorders have been growing more and more prevalent over the past century, especially among young women. Studies have also shown possible links between media that promotes thinness and eating disorders. It is impossible to establish a causative link with certainty, but that’s because 1) nothing is ever certain in science, and 2) we live within a culture that promotes and glorifies thinness. You can’t really evaluate phenomena like this accurately when you exist within the system that you’re trying to evaluate.

But luckily, studies done with non-Western cultures are very revealing. One extremely compelling study showed that girls in Fiji, who previously had little exposure to Western media, became much more likely to show signs of disordered eating after watching Western television shows for the first time.

Several Google searches brought up countless studies like these. Myers seems to consider them irrelevant here. She continues:

My point is that trying to define “impossible beauty,” and then regulate its dissemination by putting warning labels on retouched images, seems rather preposterous. You know, my chocolate bar never looks quite as creamy as it does in the ads; cars are never quite that sexy and sleek; and the milk in my cereal bowl never looks quite that white. Oh, wait! It’s not milk at all! It’s some gelatinous concoction meant to look like milk while it stays sturdy under hours of hot lights. Shall we label those photos, too?

This passage is as laughable as it is offensive. First of all, cool slippery slope fallacy, bro. Second, while one may argue over the sleekness of a car or the whiteness of a bowl of milk, it is completely unmistakable when magazines alter photos of models such that they appear to thin to actually be alive.

Third, and most importantly, the comparisons Myers makes are flippant to the point of inanity. The worst thing that can happen in her examples is that one’s chocolate bar isn’t creamy enough. The worst thing that can happen when magazines use Photoshop to excess is that, you know, someone develops anorexia and dies.

As I mentioned, the link between digitally altered images and eating disorders probably isn’t simple. But research is increasingly showing that it is there. It is worth noting that Myers never makes any comments about her own magazine’s use of Photoshop, which tells me that she’s fully aware of what she’s doing and is just willfully playing dumb. She knows. And she’s threatened by it, because things are starting to change.

But she’s not done. She goes on to cite an article in this month’s issue:

I wonder what the National Academy would have to say about the photograph we ran in this issue of novelist and essayist Ann Bauer, who writes so eloquently about growing up “ugly”–bearing a steady stream of abuse about her looks from classmates, strangers, and even lovers.

This bit confirms for me what I already suspected–that magazines like Elle print articles like this solely from the purpose of distracting people from the role they play in upholding our society’s beauty standards. These magazines can trot these articles out as examples of their commitment to portraying “women of all shapes and sizes,” when, in fact, they use these women as tokens.

The article in question is indeed a beautiful article. But what’s ironic is that Myers doesn’t even realize how magazines like her own have contributed to the bullying and abuse that women like Bauer face. Of course, people have always valued beauty and mistreated those who are deemed “ugly.” But lately, the box into which women must fit in order to be considered beautiful has been shrinking, whereas the “ugly” box has been growing. Magazines like Elle may not be the only (or even the main) causes of this trend, but it would be naive not to implicate them in it.

Furthermore, that photo of Bauer that Myers is so proud to have featured? It takes up one corner of a page and measures about two by three inches. Compare this to the dozens of full-page Photoshopped models in the magazine.

The most telling (and touching) part of Bauer’s piece, to me, is the end, in which she describes visiting Hungary with her husband and going to the opera in Budapest:

I turned and found myself looking into a full-length mirror. And I saw something I’d never seen before: myself, in a sea of women who looked just like me.

[…]Everywhere I looked in that lighted glass, there were women with large features, deep-set eyes, rounded cheeks, riotous hair, and delicate-yet-meaty little bodies. We were, in other words, an army of ugly people.

Only, for the first time in my memory, we weren’t. I wasn’t. I was normal, even conventionally attractive. Stylish. Interesting. Sexy. Simply that.

I stood in front of that mirror in the Hungarian State Opera House, watching couples mill. Men holding the arms and hands of dozens of women who could’ve been my sisters, mother, and daughters, tipping their heads back, kissing them lightly, gazing with naked admiration at faces like mine.

Bauer shows, ultimately, that she is not ugly. It is American culture that makes her out to be so. In Hungary, women who look like her are not bullied. They are not sent anonymous emails about how ugly they are. They are not denied jobs or pressured to lose weight and get plastic surgery.

This makes Myers’ stubborn refusal to examine the potential effects of her magazine even more ironic (and upsetting). Magazine editors seem to feel that they are being solely blamed for the devastating experiences of many women (and, increasingly, men), but no informed researcher or critic would say that magazines directly cause eating disorders. We have to examine this phenomenon as a system of interacting elements–the mass media, politics, families, and individual brains and bodies–in order to begin to understand how to prevent unhealthy beauty standards, poor body image, and eating disorders.

We can’t start without making sure that everyone knows that the images they see around them every day of their lives are not realistic. They’re not something to aspire to, because they cannot be obtained–except perhaps at a very high cost.

The editorial this photo belongs to is totally unironically called “The Surreal World.” Photo credit: Elle August 2012
Surprise! Elle Magazine Editor Doesn't Really Care About Eating Disorders

Don't Blame it on the Tech

[Snark Warning]

A modified version of this piece also appeared as my column in the Daily Northwestern.

Technology gets a bad rap.

You wouldn’t think so–obviously, we all love it–but in a way it does.

You can’t really go a day anymore without encountering a book, article, or person spewing some variation of the following: “Oh, these days, everyone’s just so plugged in to their laptops/iPods/iPads/iPhones/Kindles/Blackberrys/etc,” always with a tone that combines whininess with nostalgia.

Sometimes it’s in the context of promoting physical activity, face-to-face interaction, getting out into nature, ink-and-paper books, live music, or any other number of virtuous things. Sometimes–paradoxically, since this usually appears online–it’s in an article about some brave soul who has eschewed Facebook, email, or–gasp!–the Internet altogether. Sometimes it’s embedded in smug pieces with titles like “Why I Don’t Have a Smartphone” or “Why I Don’t Text My Boyfriend.”

For a while, I really couldn’t figure out what it is about these remarks that drives me so far up the wall. I thought perhaps it was the repetition and sheer clicheness of such comments, or just my contrarian nature.

However, I think I’ve finally figured it out. These lamentations annoy me because I read them, accurately or otherwise, as attempts to shift responsibility for running our own lives off of ourselves and onto the technology that we willingly invent, purchase, and use.

In other words, it’s not that I can’t be bothered to spend time with my family. It’s that the evil Apple device prevents me.

Of course, I exaggerate. Most people don’t really feel like they can’t control their technological activities (although there are exceptions). But I do get the sense that gadgets get an unfair amount of blame.

I also think that people often choose to cut themselves off from technology, at least temporarily or partially, rather than learning how to achieve some sort of balance in their use thereof. What else explains the preponderance of browser extensions and desktop software that blocks “time-wasting” websites or programs? If the only thing preventing you from typing www.facebook.com in the address bar is a special browser add-on, you’re not actually learning how to control your urges in the moment they arise.

I also know of people who literally deactivate their Facebook accounts or have a friend change the password during critical academic periods. Of course, part of me just wants o say, more power to them. But another part wonders why people can’t just restrain themselves from going to the website.

In other words, Facebook doesn’t waste your time. You waste your time.

I’ve been thinking about this a lot in connection with what I wrote about in my last post. When I observed Shabbat this past weekend, that meant I had to spend 24 hours without using any technological device.

Aside from the fact that my nephew was born that day and I really wanted to check in with my family, I can’t say that the obligatory technology fast affected me much. I didn’t die of boredom without the Internet, but neither did I revel in the feeling of being “free” from all that pesky technology.

Ironically, I think this trend started off as a contrarian one. At some point within the last decade or two, some skeptic probably wrote an article to the tune of, “You know all that technology we think is so awesome? Yeah well it’s not.” (In fact, that person is probably Nicholas Carr.)

But now I’d say that this has become a mainstream opinion–one that I don’t necessarily disagree with, but one that seems completely oversimplified to me. I don’t believe that there’s anything special about today’s technology that causes it to sap all of our attention. As with most social trends and problems, I believe that what’s going on here is actually much more complex.

For instance, everyone loves to bemoan the fact that people now communicate mostly through technology. There’s the old cliche about texting or IMing someone who’s just in the next room–or in the same room, and the preponderance of college students who use Facebook to run their entire social lives.

But what’s really happening here? Could it be that the expectation for young people to go away to college, move frequently, and put off making permanent bonds with others until later is driving the increased emphasis on digital communication? Could it be that most people never learn effective communication skills and thus feel more comfortable talking to others from behind a screen? Or, perhaps, that technology takes away the fear of rejection that people face when they try to, say, invite someone to hang out in person or come up and engage them in conversation?

I’m really just throwing out suggestions here, because I don’t know. But I do have a very strong sense that technology is really just the medium through which already-existing problems in our culture and our psychology are being revealed.

For instance, everyone hates the nasty trolls that seem to inhabit every website with open commenting. However, the Internet and the anonymity it provides do not cause trolling; they simply allow it. What probably does cause it are boredom, frustration, and a general inability to empathize and care for people you cannot see or even imagine. And those are problems that reside within ourselves, and not within the technology we’ve constructed.

Technology makes an easy target. It’s new, it’s hard to understand, and it’s changing our culture faster than we can churn out books and articles that analyze it.

But it bothers me that choosing to disconnect from technology has acquired a moral value, and that we bitch and moan about technology instead of some of the larger, deeper problems with our culture.

Those problems are much harder to tease out and analyze. It’s easier to just write a piece blaming everything on iPhones.

But gadgets come and go. Culture usually does not.

Don't Blame it on the Tech