At the Daily Dot, I wrote about Facebook Reactions.
When rumors spread online last month that Facebook was going to add a “Dislike” button, the Internet reacted with a great deal of, well, dislike. Although CEO Mark Zuckerberg clarified that he didn’t intend to suggest that the platform was instituting its own form of Reddit downvoting, nobody understood what he was really planning until Reactions was revealed last week. The site’s new version of the ”Like” button includes six additional emotions: “Love,” “Haha,” “Yay,” “Wow,” “Sad,” and “Angry.” When users click to “Like” a post, they will be able to choose one of these options, including the iconic thumbs up to which we’re all accustomed.
In a Facebook post from last week, Zuckerberg explained the rationale behind the change:
Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself. … Reactions gives you new ways to express love, awe, humor, and sadness. It’s not a dislike button, but it does give you the power to easily express sorrow and empathy—in addition to delight and warmth.
It’s great to see Zuckerberg finally acknowledging the many ways in which people use Facebook. When he used the platform back in August to speak publicly about the three miscarriages he and his wife experienced, it appears he understood the power of Facebook to share news and stories that aren’t exactly likable.
Reactions makes sense as a next step—both for Mark Zuckerberg and his company. While some might dismiss Reactions as silly or weird, I predict that it will help people communicate with each other in ways that feel more intuitive and that end in less awkwardness. Think about it: When someone says something funny, we don’t say “LOL” or “that’s funny.” We laugh. When you share a devastating loss with a friend in person, you might be comforted by the obvious concern and sympathy on their face.
Facebook can’t perfectly mimic the experience of laughing with a roomful of friends or having someone there with you when you hear terrible news (at least, not yet), but it can help people express the emotions they actually mean to express, which can be difficult online. A thoughtless “Like” on a sad post can be read as insensitive or flippant, but there’s not always anything to say in a comment about it, either—nor would a whole thread of “wow that sucks” make you feel any better.
Friends often tell me that they struggle with figuring out how to respond to posts that share serious problems or frustrations. Often they end up saying nothing at all, and clicking a thumbs up icon doesn’t feel like an appropriate substitute. Instead of leaving an empty space when users are grieving or feeling blue, Reactions might help people support friends and let them know that they are heard and that their pain is acknowledged. Sharing a sad post would feel less like screaming into an online void and more like talking to a group of friends.
Read the rest here.