In one of my recent pieces, I criticized a particular aspect of the love stories often found in popular books and movies. Whenever someone critiques pop culture–especially from a feminist perspective–it raises a lot of questions for many people. Questions such as:
- Does it really matter that this work is “problematic”?
- Can you even have media that isn’t problematic in any way?
- Am I a racist/sexist/etc. if I find a racist/sexist/etc. joke funny?
- Would people really take this seriously?
- What’s the point of talking about this?
- Am I a bad person if I enjoy this book/movie/show?
Of course, people rarely come right out and ask these questions; they usually couch them in objections instead: “You’re just looking for flaws,” “It’s just a movie,” “There’s nothing that would make you feminists happy.”
But if you read between the lines you’ll usually find questions like the ones above, and all of them eventually condense into the same question: What is the role of feminist criticism? In other words, what’s the point of picking cultural artifacts apart and finding their flaws and analyzing them?
In my view, the role of feminist criticism is not to prescribe what you should and should not read, watch, listen to, wear, or otherwise consume. It is not to say which things are “bad” and which are “good,” since, as some detractors have pointed out, everything seems to have flaws. It is not to create some list of 100%-feminist-approved media and boycott everything else.
Rather, it is to use cultural artifacts as a way to analyze our prevailing norms and values and see how they might be harmful. For instance, in my earlier post, I used the romance genre to show how people are encouraged to maintain abusive or otherwise unhealthy relationships because that’s the “romantic” thing to do.
In this situation, I’m definitely not saying that you shouldn’t consume those books, films, and TV shows, because then you wouldn’t be able to criticize them. I’m not even saying you shouldn’t enjoy them, because ultimately I don’t care what you enjoy and what you don’t. That’s up to you.
Sometimes, though, it might be more ethical to avoid something “problematic” entirely. The role of feminist criticism is also to remain aware of what we consume so that we’re able to draw the line when it’s gone too far. For instance, I don’t eat at Chick-Fil-A and I don’t purchase any music from Chris Brown. Others may draw their personal lines differently, which is okay. But I wouldn’t have been able to decide that this business and this musician do not deserve my money had I not kept myself informed of what they do and what the criticisms of them are.
For me, the most important insight that feminism has given me is that we do not live, love, consume, and decide in a vacuum; we do so under the influence of society. That doesn’t mean we don’t have “free will” (and I do hate to get into that debate), but it does mean that we might not always be aware of all of the reasons for which we want (or don’t want) to do something. We will probably never be able to disentangle ourselves from the influence of society, and that’s fine. What’s important to me is to be aware of what some of those influences might be.
To use an example that’s slightly off-topic: makeup. Many women like to wear it, and many women are, unfortunately, under the impression that feminism opposes the use of makeup unilaterally. Hence the “I’m not a feminist, I wear makeup and dresses” thing that you get sometimes. (Maybe second-wave feminism did oppose makeup, but no feminist person or piece of writing that I’ve ever come across has said that.)
Again, in my view, feminism doesn’t prescribe whether or not women should wear makeup. What it does is ask questions:
- Why does makeup exist?
- Why are women expected to wear it and considered lazy, ugly, or unprofessional if they don’t?
- Why aren’t men expected to wear makeup?
- Come to think of it, why are men shamed if they do choose to wear it?
- Why do some professions require women to wear makeup to keep their jobs?
- Does wearing makeup ever actually make a woman better at her job?
- Why do makeup ads show women who are considerably more flawless than any foundation or cream could actually make you look?
And so on. Answering those questions for yourself is enlightening, a bit disturbing, but also (in my opinion) kind of fun.
In my own case, becoming a feminist and learning about feminist criticism of makeup and the beauty industry didn’t change my makeup-wearing habits at all. I still do exactly what I did back when I wasn’t a feminist: sometimes I feel like wearing it so I do, and sometimes I don’t feel like wearing it, so I don’t.
What feminism has done for me, though, is to silence that petulant voice I get in my head on days when I choose not to wear makeup–the one that tells me I’m being lazy, that I’m not a real woman, that people are going to judge me, that I look bad. Before I’d stubbornly choose not to wear makeup on days when I didn’t want to but then have to deal with that voice in my head all day. Nowadays it’s gone. Maybe people do judge me for not wearing makeup sometimes, but I no longer give a fuck.
So feminist criticism hasn’t kept me from doing things i want to do or forced me to do things I don’t; it’s merely given me a framework for understanding some of my own desires, fears, triggers, values, and so on.
The same sort of thing applies to feminist criticism of pop culture. I still enjoy popular movies and TV shows (except How I Met Your Mother, perhaps), but I understand how some of the assumptions they contain are inaccurate and harmful. Thinking through these things helps me think about our culture as a whole and how it might be improved. It also helps me construct a blueprint for how I want to live my own life, raise my future kids, and so on. (For instance, I will never tell a daughter of mine that if a boy treats her like crap “it’s just because he likes you.” That’s the most dangerous bullshit I’ve ever heard, and He’s Just Not That Into You is with me on that.)
And on that note, feminist criticism has one more role–showing us ways to improve the stories we tell. It reminds us that casts should not be all-white, that the Bechdel Test should be passed with flying colors, that glorifying violence against women (or anyone, really) is not okay. We can’t produce better books, movies, and shows unless we criticize the ones we have thoroughly.
In summary, feminist criticism is important because:
- It allows us to analyze problematic aspects of our culture.
- It lets us know when we should consider avoiding something entirely.
- It helps us understand how culture influences our behavior.
- It points the way to better media in the future.
It’s unfortunate that some people think that feminist criticism “ruins” everything or that feminists are here to take all the stuff you love away. Nothing could be further from the truth. There are ethical ways to consume problematic media, and I’d say it’s easier to enjoy something when you understand exactly why you sometimes get uncomfortable feelings about it.
I’m sure many feminists would disagree with a lot of what I’ve said, but I’d probably respect their views nonetheless. The view I definitely do not respect is that we should just ignore critiques of the stuff we like because it’s boring and not fun and who cares that the stuff we read, watch, and listen to is selling us a version of reality that we might despise if we actually thought about it.