Hoo-boy. Let’s do this.
According to the website, Yoni’s Bliss is a water-based lubricant. It also contains aloe, which they describe as “the base on which Yoni’s Bliss was created”. Aloe gel is mostly water, so that fits, but I can’t tell what percentage aloe is in the final formulation. Aloe is not an uncommon ingredient in vaginal lubricants, especially those marketed as “natural” – in this case, that seems to usually mean without glycerin, paraben and with a minimal amount of additives. I found a ton of personal anecdotes about the use of raw aloe from fresh plants as lubricant.
The Mayo Clinic describes aloe allergy in some people, but the Yoni website claims that chance of you being allergic to their product (even if you have a history of allergy!) is “minimal to non-existent”. That strikes me as pretty dismissive, but without knowing the concentration of aloe in the formulation or the incidence of aloe allergy in their target audience it’s hard to evaluate this claim.