6 O’Clock BS: I’ve Got a Hankering for Cheerios.

Earlier in June, General Mills announced that they are opposed to the Minnesota marriage amendment that will be on the ballot this November. From the General Mills website:

[Ken Powell, General Mills CEO] voiced our company’s opposition to the proposed marriage amendment, an initiative that makes our state less inclusive and reduces our company’s ability to attract and retain talent.

While, General Mills doesn’t normally take positions on ballot measures, this is a business issue that impacts our employees.

I am proud to see our company join the ranks of local and national employers speaking out for inclusion. We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy – and as a Minnesota-based company we oppose it.

We value diversity. We value inclusion. We always have … and we always will.

And my reaction was like:

Meme reference here.

Today I learned that Minnesotans for Marriage (ha! – see how they confuzzled you with their name? They’re the anti-gay marriage group) has organized a three-day protest outside of the Golden Valley, MN headquarters of General Mills. MFM (OMG – I just noticed that Minnesotans for Marriage abbreviation is MFM…allow me to guffaw for just a second – Bwahahahaha! Okay, we’re back) Minnesotans for Marriage claim that HUNDREDS of supporters showed up for the protest today, but NPR is reporting “about 50”. I don’t know who’s right since I wasn’t there, but I thought it was an interesting difference in the numbers reporting. MFM (teehee!) is calling the protest “Dump General Mills”, and one of the things that protesters did was to bring all of their non-perishable General Mills food from home to donate it to local food shelves.

*blink blink*

So by supporting gay marriage, General Mills was also inadvertently responsible for an influx of donations to local food shelves? Sweeeeeet.  And here’s General Mills response to the MFM (teehee!) protest as reported by NPR:

 General Mills spokesman Tom Forsythe declined to answer questions but released a written statement saying the company acknowledges the strongly held views on all sides of the amendment debate.

“We respect and defend the right of others to disagree,” Forsythe said in the statement. “But General Mills has worked to create an inclusive culture for our employees for decades. As a Minnesota-based company, we believe it is important for Minnesota to be viewed as inclusive and welcoming as well.”

Excuse me, I have to go buy some Chex Mix.

6 O’Clock BS: I’ve Got a Hankering for Cheerios.
The Orbit is still fighting a SLAPP suit! Help defend freedom of speech, click here to find out more and donate!

6 thoughts on “6 O’Clock BS: I’ve Got a Hankering for Cheerios.

  1. 2

    This is good news for me,

    I used to hate Cheerios (and pretty much all boxed cereal). I didn’t notice that what I really hated about them is that they’re nasty in milk. The funny thing is, my grandfather used to make a homemade “chex-mix” which he called Nuts and Bolts because it had Cheerios and pretzel sticks (nuts and bolts, ya see) and I loved the mix. I should have made the connection way back then – it wasn’t the cereal I disliked – it was the soggy-in-milk but hurry-up-you’re-late-for-school breakfast experience.

    Nowadays, I eat Cheerios for a snack, plain out of the box, the way most people eat chips or popcorn.

    So, I’m glad to hear that when I indulge in my favorite, I’m supporting a company with a sense of decency and a policy of inclusiveness. Yay!

  2. rcs

    Maybe you should just have a cookie.

    Shortly before Washington passed our marriage equality bill, Microsoft came out with a very firm statement that used the same argument that marriage equality was necessary to attract and retain talented employees. If these major corporations are seeing LGBTQ equality as important to their self-interest, I hope homophobic legislation will fail sooner than later.

Leave a Reply

Your email address will not be published. Required fields are marked *