I was in a discussion the other day with someone who is considering speakers for a convention. He has secured a number of big names – really big names for the subject matter that will be highlighted. Now he’s looking to fill a few last spots. I threw out a couple of names and the response was along the lines of, “They would be really good, but I need to draw a big crowd for this event. I’m worried that not enough people have heard of them.”
I’ve been mulling that over, and here’s my response that I’m sending back to him.
PUT. THEM. ON. THE. STAGE.
Big conferences are a great place to show off new voices for any movement, specialty or issue. You’ve already drawn the crowd with the big names that you’ve secured. Those last three spots are perfect for showing off new voices. With the type of exposure your conference or event is going to lend, these new faces can become the next generation of big names.
Don’t worry that no one has heard of them, because after your convention, they will have.