I use foursquare, which is part online game, part social media, part easy advertising for businesses. When I visit a place and “check in” I tell the world or just my circle of foursquare friends that I’m there, or that I’ve been there. foursquare seems to be great for local businesses – they can offer specials for checking in once (“show a cashier that you checked in and get $5 off your total at check out”), or offer loyalty programs (“check in here three times and receive a free Margarita”). foursquare is free for users, it’s a way for local businesses to advertise to their target market, and there’s a silly point program so you can compete with friends. From what I understand it’s similar to Facebook’s Places, but I don’t use Places, so I’m not sure how accurate the comparison is.
I’ve used foursquare to tell my friends when I’m visiting somewhere extremely cool or out of the ordinary (It was fun to tweet via foursquare that I was “checking in” to the sky deck of the Seattle Space Needle last month), and to get good deals ($5 mojitos at Stella’s Fish Cafe!). But yesterday I used it to SAVE LIVES!
I stopped at a Walgreens in South Minneapolis last night, and when I opened up Foursquare I was interested to see that Walgreens was offering a special. I stop at that particular store pretty often, but had never before seen them offer a special. I opened the tab and saw this:
I went online to learn more about the offer, and it turns out that through October 8th, Walgreens will donate one flu shot voucher for every valid foursquare or Facebook Places check-in. And you can go onto their Facebook page to vote for one of five groups that will receive a percentage of the flu shot vouchers (the organizations are Feeding America, the National Urban League, AmeriCares, the League of United Latin American Citizens, and the American Diabetes Association).
How cool is that!? I love technology. And corporate giving. And vaccines. Win!