“The Fear Babe”, Kavin Senapathy on Atheists Talk

Being concerned for our health is big business these days, and marketing that business relies on making us just as concerned. Unfortunately, much of that marketing involves spreading bad information, making us afraid of the things that will drive business, not the things that threaten our health. When our world is made out of chemicals, making us indiscriminately afraid of chemicals does nothing but add to our stress. Unfortunately, stress is also bad for our health.

This week’s guest, science writer Kavin Senapathy, is working to defeat this fear-based marketing through a number of initiatives. From the book she co-wrote with Marc Draco and Mark Alsip, The Fear Babe: Shattering Vani Hari’s Glass House, to using the tactics of the fear industry against them, she is working hard to replace sensationalism with good information. Tune in this Sunday to hear more about her work and why it’s so important.

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“The Fear Babe”, Kavin Senapathy on Atheists Talk
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