Good idea on the part of SunRun — pay you to install solar panels with no down payment on your part, and you pay them back for the energy your panels generate. But we’re left with a framing problem. Now that generating power using solar panels is actually cheaper overall than fossil fuel based power generation, the company has to fix the image that solar’s just for hippies.
Now I don’t have a lot of problem with focusing on the cost, but I’m not a big fan of throwing hippies under the bus yet again. I can’t think of a better way to fix the messaging without doing exactly that, though.
It’s cool to see Jeff Lewis from The Guild in something more mainstream though!
Hat tip Climate Crocks.