They wisely backed off after a Twitter campaign to remind them of the Streissand Effect, but the makers of the least complicated beer in Canada very nearly sued the Montreal Gazette over publishing this photo from Luka Magnotta’s Facebook feed.
What’s the big deal though? It’s a picture of the killer in a club or something, holding a Labatt Blue. Surely even serial killers and snuff film makers who send dismembered body parts to political parties need to wind down too, after a long hard day with the bonesaw!
I’d covered this sicko when news broke, and I’m happy to report that Magnotta was caught after fleeing to Berlin and will not fight extradition back to Canada. Normally I’d be careful to say “alleged” killer, but the evidence is pretty iron-clad, and he’s admitted he “can’t stop killing”, so… yeah.
The victim whose body parts got sent to the Liberals and Conservatives was Jun Lin, a Chinese engineering student. The kid apparently had a promising career ahead of him before Magnotta made him famous. Bloody shame.
But seriously, who drinks Labatt anyway? It’s trying to be a less-offensive Coors Light or something, and failing miserably.