Update at the end of this post.
This is the box for the Stomp Rocket, a toy for kids (you step on the air pump thingie and it shoots styrofoam rockets into the air). The toy is made for kids age 3 and up. The cover is illustrated with a photograph of two children with the toy.
What’s wrong with this picture?
Hint below the jump.
Please note who gets to actually play with the rocket — and who gets to stand to the side with her hands raised to her face in admiring astonishment.
Also, of course, the kids are both white. I wasn’t in the toy store buying this, so I don’t know how universal that is, but I’m betting it’s pretty darned common. People who have been in toy stores more than me, can you tell if if that’s the case?
UPDATE: On Facebook, some people have pointed out that some of the other Stomp Rocket marketing and packaging has images of girls playing with the toys, either alone or with boys watching. (Link, link, link.) On their current website, in the Products list, they have: one image of two boys (one playing, one watching); one of one boy and one girl (the boy playing, the girl watching — that’s the one discussed in this post); one of two girls and one boy (one girl playing, one boy and one other girl watching); one of a girl by herself (riding a toy car, not playing with a rocket). So while the general trend of sexist marketing of children’s toys is incontrovertible, this particular company is doing better than many.
All still white kids, by the way.