Most people don’t like to think about social justice because it’s rarely pleasant to think about. Unless they pause and ask themselves why their initial reaction to reading a social justice Tumblr is so negative, that reaction is likely to remain a superficial annoyance rather than a more nuanced disagreement. It’ll be closer to “This is so dumb” than “I don’t agree with this view because [reason].”
Of course, while important and nuanced social justice discussion can and does happen on Tumblr, most of the examples you see on subreddits like r/TumblrInAction were never meant to engage or educate outsiders. They’re meant to vent about individual struggles and build community among like-minded people, which isn’t that different a goal from the one pursued by many subreddits and other types of communities.
Reading these Tumblrs and calling them “social justice activism” is like overhearing a conversation between a few friends about books they like and calling that “literary criticism.” Mocking such a casual conversation as shallow and non-educational misses the entire point of it. It’s not necessarily there for you; it may be there for the participants.
“But Tumblr is public!” you may retort. That’s true, and the fact that blogs on Tumblr are public is what helps people find each other and connect. (Twitter works similarly.) Just because a blog is viewable by the public doesn’t necessarily mean its intended audience is literally everyone who happens to stumble across it.
Read the rest here.
Liked this post? Please consider donating so I can speak at conferences.